Website relaunch with toujou for MOWITAL®

Requirement:

The requirement was to relaunch the website on the latest TYPO3 version and new hosting. Existing content was to be transferred. A mobile and SEO-optimised template was to be provided, as well as a new design adapted to the CI. In addition, there was a requirement to integrate a product finder into the website, which would provide an overview of the wide range of MOWITAL® applications, and to implement a Salesforce connection.

Solution:

Due to the favourable time-to-market ratio and the large number of predefined content elements, the choice fell on the TYPO3 construction kit from toujou.
The technical implementation of the Product Finder was carried out in JavaScript, HTML and CSS.

As a leading cloud-based CRM solution, Salesforce offers companies of all sizes and industries the ideal system for managing customer relationships. At the customer's request, a Salesforce connection was implemented on the MOWITAL® website according to regions, which includes a representative regulation and supplements a procedure for special cases.
After the website went live, work continued on the »Technology Scouting« section specifically for the customer's leads. This section will be used to maintain cutting-edge content in the future.

SEO

During the website relaunch, special care was taken to ensure that previous work on search engine optimisation (SEO) was not negatively affected, as this plays a crucial role in the visibility of a website in search results.

Design, structural or content changes to the website as part of a relaunch can affect SEO. This is particularly true when it comes to URL structures or changes to page content. To ensure that relevant keywords and optimised elements previously used for search engine optimisation were retained, thorough keyword research and content review were crucial.

Technical aspects of the website also play a key role and could be continuously examined and optimised using SEO tools as part of the relaunch.