Content management for your website
Content management and SEO (search engine optimisation) are closely intertwined. Just as the page architecture is very closely linked to the content. In the best case scenario, all of this forms a harmonious interplay, so that new visitors become aware of your website and existing customers and users are guided in the best possible way.
Content maintenance is often underestimated, which means that in the end there is too little time to store it on the website in a customer-friendly manner, taking all components into account.
The various components of content management
- Up-to-date content
- Optimisation of images and media
- Use of appropriate image formats
- View on different screen sizes
- Image naming for findability
- Page architecture and user behaviour
- Highlighting SEO-relevant content
Up-to-date content and information on your website
Visitors to your website want to find information. They want the information they are looking for to be presented quickly and clearly. It is therefore particularly important that the information is up to date. But it is also important that this content can be accessed quickly and easily. If visitors get the impression that the content they are looking for may not be available, they will quickly leave your website.
Optimisation of images and media
Images create the look and feel of your website. It makes sense to use high-quality, meaningful images for your website. You don't reach people primarily through data. As always, first impressions are the most important. And even if no one wants to admit it, the story being told is always the deciding factor. If you can engage your customers emotionally, then all they need is a solid argument. And if you then present them with the right content, you're good to go.
Page architecture and user behaviour
The page architecture should follow a logical structure. However, relevant content should not only be found via the main navigation. Depending on relevance, there should be many ways to reach the desired destination. Different users approach topic searches in different ways. It can therefore be worthwhile to examine user behaviour on your own website and adapt the structure of the website accordingly.
Links in the text or CTAs can be used to draw attention to related topics.
Highlighting SEO-relevant content
Last but not least: SEO. To ensure visibility on the internet, this topic requires special attention. It is important to highlight SEO-relevant content. This is followed by setting keywords and other metadata.
It can be useful to examine the frequency of search terms before deciding on wording. And then the rule is: keep trying.