Website optimisation for TYPO3, Shopware and WordPress

Do you feel that your website is too complicated for visitors? Can your website be found on Google and other search engines using specific search terms? Is your website designed for mobile devices and is the content optimised for smaller screens? If you find yourself asking these very questions in your day-to-day work, then you've come to the right place.

First and foremost, the technology behind a content management system or online shop is important. Once the website is live, the importance of website optimisation should not be underestimated. Both SEO (search engine optimisation) and UX (user experience) are important ranking factors for Google and other search engines. After all, you want to impress both search engines and website visitors. To ensure long-term success, such as generating conversions or greater visibility, the design, technology and content should be up to date. Targeted measures ensure that the website's potential is fully exploited.

Why is UX/UI design important?

Investing in UX/UI design is highly beneficial, even in the early stages of a website relaunch. If specific guidelines (e.g. on accessibility) and the associated principles are implemented correctly, future changes can be made more quickly and easily. Website visitors remember a poor user experience, whereas a good UX experience allows visitors to immerse themselves in the respective world. If everything on the website works perfectly, this is more likely to lead to conversions.

Advantages of UX/UI design

Increase in customer acquisition and retention rates
Economic success & competitive advantagel
Trust & image improvement
Cost reduction
User satisfaction & motivation to use

Creating digital added value

Why is SEO important?

With SEO, you can achieve long-term, sustainable visibility in search engines. Provided, of course, that you keep in mind that SEO is an ongoing process. We support you in finding out how you can best use SEO for your company website. First, we conduct an SEO analysis of your website or online shop and then derive individual SEO measures.

Advantages of SEO

With a market share of 90%, Google is the most frequently used search engine.
Acquire new potential customers via Google without cold calling
Increase in website traffic and visibility
SEO is measurable and provides important KPIs
Enhancing one's own expert status

SEO consulting in Frankfurt

Why is content maintenance important?

The content of your site is the be-all and end-all. This includes both its findability on the internet and the satisfaction of your website visitors. Together with the site architecture, the content determines how users navigate the site and whether it provides the information they are looking for. It is essential that the information is up to date.

When creating a new website, the time required for editors is often underestimated. Images are adjusted, texts are rewritten, navigation is changed. The closer the launch date gets, the more pressure they are under. To make your life easier at this point, we are happy to take care of this for you.