GEO Audit for AI Search
Is your team ready for ChatGPT, Google AI, Claude and the like?
From the initial technical assessment to a comprehensive analysis of your AI visibility: with dkd’s free GEO-AI Check and the extended GEO Audit, you can find out how well your website is positioned for AI-powered search systems and where there is scope for optimisation.
Get started straight away with the free GEO-AI Check
Why GEO is relevant for businesses
Traditional search engines are no longer the only way to increase visibility. AI-powered search systems provide direct answers and are changing the way people discover businesses, products and services. For businesses, therefore, it is no longer just about their Google ranking, but also about whether AI systems recognise their brand, understand their content and include it in relevant answers.
Step 1
Free quick technical check
Check 11 technical signals on your website in just a few seconds. The check provides an initial assessment of how well AI systems can technically analyse and process your website.
- Free and with no registration required
- 11 technical test signals
Quick initial assessment
Step 2
Comprehensive analysis of your AI visibility
We analyse how your brand appears in selected AI systems, compare your presence with that of your competitors, and identify specific opportunities for your GEO optimisation.
- Analysis of AI brand visibility
- Competitive and Key Performance Indicator Analysis
Personalised recommendations for action
In wenigen Schritten zu mehr KI-Sichtbarkeit
- Carry out a free GEO AI Check
Enter your website URL and receive an initial technical assessment – free of charge and with no registration required. - Request a comprehensive GEO audit
Would you like to find out more? Contact us for an in-depth analysis of your AI visibility. - Analysing AI visibility and competitors
We examine your brand’s presence in selected AI systems and analyse relevant metrics. - Making targeted use of GEO potential
Based on the findings, we develop appropriate recommendations for action and support you in implementing them.
What does our GEO audit analyse?
Our GEO Audit goes beyond a quick technical check and analyses your brand’s visibility in AI-powered search systems from a range of perspectives.
AI visibility
How often and in what context is
your brand mentioned in AI responses?
Technical GEO Basis
How often and in what context is your brand mentioned in AI responses?
Competitor comparison
Analysis of crawler access, structured data, metadata and page structure.
Content & Relevance
How clear, well-structured and thematically relevant is your content?
GEO Key Figures
Analysis of mention rate, engine coverage and share of voice.
Recommendations for action
Prioritised actions for further GEO optimisation of your website.
Understand GEO. Identify potential. Optimise with dkd.
Focus on the GEO Audit: What you need to know
What is the difference between SEO and GEO?
SEO optimises websites for traditional search engines such as Google. GEO (Generative Engine Optimisation) complements these measures with a focus on AI-powered search and response systems such as ChatGPT, Gemini or Perplexity. Both disciplines are interlinked and help to strengthen a company’s digital visibility.
What is the difference between the free GEO AI Check and the comprehensive GEO Audit?
The free GEO AI Check analyses eleven technical indicators on your website and provides a quick initial assessment. The comprehensive GEO Audit goes a step further, examining your brand’s visibility in selected AI systems, relevant competitors and specific opportunities for optimisation.
Does the GEO audit guarantee better rankings on ChatGPT and similar platforms?
No. Neither a GEO audit nor any subsequent optimisation can guarantee specific rankings or mentions in AI responses. However, the results provide a solid foundation for identifying technical and content-related opportunities and for specifically improving the conditions for better AI visibility.
For which organisations is a GEO audit advisable?
A GEO audit is suitable for businesses wishing to improve their digital visibility beyond traditional search engines. It is particularly relevant for businesses with products and services that require further explanation, as well as for B2B providers who wish to be included in the results when relevant queries are made in AI-powered search systems.
Which AI systems are taken into account in the GEO audit?
Our GEO Audit examines the visibility of your brand in selected AI systems such as ChatGPT, Google Gemini, Claude and Perplexity. We analyse whether and in what context your company appears in AI-generated responses, and how it compares with relevant competitors.
What role does structured data play in GEO optimisation?
Structured data in accordance with Schema.org helps search engines and other systems to categorise information on your website unambiguously. For example, you can mark up products, services or company information in a machine-readable format. That is why we take structured data into account in our technical GEO optimisation and, where required, also provide support with solutions such as Enhancely for TYPO3.
How long does it take for GEO optimisations to take effect?
This depends on your website, the measures implemented and the AI systems in question. Whilst technical adjustments can often be implemented promptly, changes to visibility usually take longer. Furthermore, AI search systems are constantly evolving. It is therefore advisable to review your GEO measures regularly and adjust them as necessary.
Can a website appear in AI responses even without traditional SEO optimisation?
In principle, yes. However, many tried-and-tested SEO measures also form an important foundation for GEO. These include technically accessible websites, clearly structured content and relevant information. SEO and GEO should therefore not be viewed in isolation, but should complement one another as part of a holistic digital visibility strategy.