TYPO3 Website Relaunch for Hessen Tourismus
Typically Hessian
HA Hessen Agentur GmbH is the service company of the Federal State of Hesse. It implements projects, campaigns and promotional activities and acts as a consultant and think tank. The core objective of Hessen Agentur is to provide the best possible support to the state and other public institutions in achieving their goals within the framework of Hesse's economic development. On behalf of the state of Hesse, HA Hessen Agentur GmbH acts as a Landesmarketingorganisation (LMO) (state marketing organisation) and is responsible for tourism marketing in Hesse.
Requirement:
A new responsive website was to be implemented for tourism and convention marketing as a central marketing and communication platform for destinations in Hesse. The main requirement for the joint project, in collaboration with the agency Heine/Lenz/Zizka Projekte GmbH, which was responsible for the concept, design and IA, and dkd Internet Service GmbH, which was responsible for the technical implementation, consisted of connecting and integrating a web shop, additional interfaces and databases.
Solution:
The first step was to implement the templates designed by Heine/Lenz/Zizka and adapt the desktop layout to mobile views. The entire technical implementation of the relaunch was based on the t3quick package and adapted to enterprise level. Various third-party systems were connected or integrated, such as Outdoor Active for the automated output of maps, lists and detailed article pages within the website via interface connection, a web shop with a connection to a fulfilment service provider for ordering information material, an event calendar, Solr search and a database for displaying travel offers. There is also separate navigation for the "Wellness" and "Meetings" sections. dkd provided the customer with advice and support for editing and content maintenance.
Header image: © Hessen Agentur / Paavo Blåfield
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